Challenge:
The challenge of the project was to create a visual identity concept that would build a differentiating and proprietary narrative for Araras' new flower shop, Giardino. In a market saturated with stores that have price as a differentiating factor, we brought art as the storytelling thread of this new brand.
The solution:
Our logo has several versions, always connected to the context of representative artistic figures.
We also made use of floral paintings that create a rich background to bring to light our identity.
The combination of sophisticated green tones with rustic gold create a rich atmosphere that unfolds in the most diverse points of contact.
We also made use of floral paintings that create a rich background to bring to light our identity.
The combination of sophisticated green tones with rustic gold create a rich atmosphere that unfolds in the most diverse points of contact.
